Our story
We are Baller Generation, a sustainable streetwear start up born from the courts, pitches, and concrete of Glasgow, Scotland. From sitting around the kitchen table chatting about our passions of sport, kids and the planet; we wanted to craft a new legacy where style, performance, and environmental responsibility move forward, together.
Our city is famous for its grit, its fashion and its vibrant athletic heart. We saw a gap: quality streetwear that truly reflects the dedication of the local basketball, netball, and football communities, yet leaves the planet better than we found it. From this vision, Baller Generation was created—a brand that is locally authentic, nationally ambitious, and globally conscious.
Sustainability isn't a trend for us; it’s the only direction. Every piece of Baller Generation apparel is designed with circularity and impact reduction in mind:
- Materials with Integrity: We prioritise the use of recycled fabrics, organic cotton, and low-impact dyes, reducing our reliance on virgin resources and minimising water waste.
- Built to Last: Our gear is engineered for the rigours of the game and the street. Buy better, wear longer—the most sustainable choice is the one you don't replace.
Our business model is inseparable from the talent that inspires us daily. We are actively embedded in the Scottish and British sporting ecosystem, from the local court to the international stage.
You won't find generic agency models here. Our campaign images feature the real players from the basketball, netball, and football scenes.
"Every athlete models for us, but more importantly, they are part of our story. They embody the strength, focus, and drive behind every garment we design."
We believe that investing in future talent is the fastest route to progress, both in sport and in sustainability.
- The Progress Pledge: We will regularly gift apparel from our collection to Next Gen players across all three sports
- Showcasing Talent: Follow their journey on our social channels! We will use our platform to document their training, their triumphs, and their dedication—showcasing the human impact of our community support.
We are more than a brand; we are a collective of athletes, creators, and conscious consumers pushing for better. Whether you’re on the court, in the stands, or demanding a cleaner planet, your choice matters.
Wear Baller Generation. Progress the game. Protect the planet.